a single source, nothing corroborates it

Find the people who already say yes to interviews

Search a custom index of the sites in your space for the phrase publications use when they run an interview, and you get a list of people who have already agreed to talk to somebody. The same index answers other questions: which giveaways an audience responded to, and which old posts competitors are quietly refreshing. It turns outreach targeting into a search query.

The method

1. 01

   Search your competitor index for the phrase sites use when they publish an interview, and you get a list of people who already agree to talk to publications in your space.

What it returned

• Glen Allsopp's other suggested operators on the same index: intitle:giveaway to see what an audience responds to, and updated on or last modified combined with date sorting to catch which old posts they are refreshing. Conference coverage is offered as a topic angle that transfers to any niche.

Sources

• Advanced Keyword Research: Four Tactics You're (Probably) Not Using - Detailed.comGlen Allsopp · detailed.com · Strategy #2: The Google Custom Search Engine Method · 2018-09-06