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independence3 unconnected · 2 more authors in those circles
applies to

b2b and consumer, needs an existing audience

confidence

high

evidence

6 claims · 6 articles · 4 receipts

window

2014-06-26 → 2023-10-13

3 builders who never spoke to each other

Sell access to you and to each other

Once trust exists, the next thing to sell is not more content but proximity: a paid room where members see how you work, meet each other and get live calls that catch the questions the material could not anticipate. Run it in cohorts for buyers who need deadlines and peers, record every session into a library so a one hour workshop keeps paying, and sell recurring extras into the group you already have rather than acquiring new buyers for them.

The method

  1. 01

    Sell access as the next step after trust: a paid community where members get a view of how you work and contact with each other, not just more content.

  2. 02

    Sell a cohort rather than a self-paced course to buyers who need deadlines and other people to stay on track.

  3. 03

    Add live group calls to each cohort to catch the questions your course material could not anticipate.

  4. 04

    Record every live session and keep it in the community library, so a single one hour workshop keeps being consumed by members who join later.

  5. 05

    Sell recurring add-ons into a captive community you already have rather than acquiring new customers for them.

What it returned

  • 600

    Welsh's community runs on Slack with over 600 creators, monthly AMAs with him, and physical meetups in London, Lisbon, San Francisco and New York.

  • 10

    Two live Google Hangouts per cohort of up to 10 members, covering marketing plans, tech support and copywriting

  • $67.6k

    Of $67.6k in 2020 revenue, most came from his two courses, with Hey Marketers, Swipe Files and coaching making up the remainder.

  • Examples given: snack boxes, dry cleaning and curated clothing subscriptions, plus fitness training, massages, cleaning, shuttles, catering and tours sold to the space itself.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in community

all community plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.