a single source, nothing corroborates it

Unlock a piece of what you already sell

Where there is a paid product behind the newsletter, the reward can be a chapter, a module or a short course cut out of material that already exists, so the prize doubles as a sample and the people who claim it become likelier buyers. Retailers can use a store coupon, which turns the referral itself into a sale.

The method

1. 01

   If you sell a book or a course, unlock one chapter or module as the reward so the reward doubles as a sample that leads to purchases.

2. 02

   Coaches, consultants and course sellers can cut an existing body of content into a short standalone email or video course and use that as the referral reward.

3. 03

   Consumer brands with an online store should give a store coupon as the reward, since redeeming it turns a referral into a sale.

4. 04

   With no products of your own, ask a brand your readers already like to supply coupons, trading them audience exposure for the goods, and once your list is big enough expect them to pay for that slot.

What it returned

• $10

  Panda Planner hands subscribers a $10 coupon valid across the store once they hit three referrals.

• Readers who unlock and complete the free course become likelier buyers of paid coaching or later courses.

Sources

• 14 Free Newsletter Referral Reward IdeasLouis Nicholls · sparkloop.app · 7 Free Module/Chapter · undated