a single source, nothing corroborates it

Sell a small fixed-scope service and find its ceiling

A cheap, tightly defined deliverable, recorded on screen and backed by a full refund promise, sells in volume without becoming a business you have to staff. Walk the price up in steps and read where conversion actually breaks rather than assuming a ceiling, then fill the gap above the entry price with a variant rather than a bigger version. Volume tiers where only the unit price changes, and the quality does not, scale the same offer without new promises.

The method

1. 01

   Sell a cheap fixed-scope service where you record yourself picking apart the buyer's own website on screen, and back it with a full refund promise.

2. 02

   Test the ceiling on a low-ticket service rather than assuming it: a small rise may cost you nothing while the next one measurably cuts conversion.

3. 03

   Hold the price of a service you personally deliver, because every increase raises the standard you feel you must hit on every single delivery.

4. 04

   Refuse a repeat order on a site you already reviewed and sell a second pair of eyes instead, which fills the price gap above your entry offer.

5. 05

   Sell a productised service in volume tiers where the only thing that changes is the unit price, not the quality.

What it returned

• $40

  Glen Allsopp charged $40 for ten minutes and a private HD upload; across more than 1,500 orders he says the guarantee was claimed about three times, and the model has produced over six figures in total.

• $5

  Glen Allsopp sold this at $5, $10, $15, $40, $49 and $59; moving from $40 to $49 showed no visible drop in sales while $59 clearly reduced conversions.

• $40

  Glen Allsopp stayed at $40 rather than pushing higher, saying his self-imposed pressure to find something worth the fee grew each time he raised it, and in around thirty videos he found nothing substantial to say.

• $70

  Glen Allsopp added a $70 tier where two different reviewers looked at the same site, and it was chosen roughly 20 percent of the time against the $40 option.

Sources

• The $122Bn SEO Industry: 32 Success Stories (with Revenue Numbers) for 2024 - Detailed.comGlen Allsopp · detailed.com · WordAgents – $3.3M in Annual Revenue · 2023-01-23
• Generating Six-Figure Profits from $40 SEO Audits: A Detailed Guide - Detailed.comGlen Allsopp · detailed.com · Auditing 1,000+ Websites: The Offer That Clicked · 2022-12-17