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independence3 unconnected
applies to

b2b, no audience needed

confidence

high

evidence

3 claims · 3 articles · 3 receipts

window

2024-03-102024-09-16

3 builders who never spoke to each other

Give each new offer its own page

A bundle, a sponsorship slot or an advertising option that only exists inside a paragraph somewhere is one nobody can buy without emailing you. Listing it wherever your prices already live, plus a page of its own, makes it findable, and the first version can be a single line of text under something you already published.


The method

  1. 01

    Sell a new bundle by adding it to the existing pricing section and giving it a dedicated sales page of its own.

  2. 02

    Add a page addressed to advertisers once you know that is the model, so buyers can find the offer without asking.

  3. 03

    Turn an existing public artefact into ad inventory: one line of text under it inviting interested companies to get in touch is enough of a sales page to start.


What it returned

  • 12

    The bundle took 12 orders and over $1.2k of revenue in a couple of weeks.

  • $1,000

    A short note under the grid offering squares at $1,000 each; a company enquired almost immediately after he posted the update.

  • After sponsorship proved to be the best monetisation route, Lidiya bought better hosting and a premium magazine style theme and built a dedicated advertisers page.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.