2 builders who never spoke to each other
Give a sale its own URL and a loud banner
A discount period needs a destination and an announcement. Point it at a short address on your own domain where each button carries the reduction and the correct tracking straight into checkout, then run a full width banner about it on every page of the site, erring toward too flashy so no visitor can miss it.
The method
- 01
Put a loud full-width banner about the offer on every page of the site, erring on the side of too flashy, so no visitor can miss it.
- 02
Give the sale its own short URL on your own site and have each button carry the discount and the correct affiliate code straight into checkout.
What it returned
- 60%
robhope.com/bf2021 sent buyers to Gumroad with the 60% discount and the relevant affiliate code already applied.
Zue ran a large colored sale banner sitewide on the Pegasus marketing site throughout the seven days.
Sources
- Black Friday 2021 LPHT Experiment Results - Rob HopeRob Hope · robhope.com · BF 2021 Deal Context · 2021-11-30
- Lessons from Running a Sale that Earned 3 Month's Profit in a WeekCory Zue · coryzue.com · Where to promote your sale · 2020-12-09
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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