a single source, nothing corroborates it

Get testimonials in hand before the page exists

Send review copies to recognised people in the niche weeks ahead, so their quotes are available while you are still designing rather than after. Building the page around an empty placeholder where an endorsement should sit is how launches end up shipping with no proof on them.

The method

1. 01

   Send review copies out weeks before launch so the testimonials exist before you design the sales page

2. 02

   Line up testimonials from recognised people in the niche early enough that they are already on the sales page when it goes live

What it returned

• Nathan was still writing twelve hours before publishing and had an empty placeholder on the page where a testimonial should have been

Sources

• $39k in eBook Sales Part 2: Design, Testimonials, and TrafficNathan Barry · nathanbarry.com · Getting Testimonials · 2012-10-08
• Making $12,500 in 3 months with a book on ember.jsNathan Barry · nathanbarry.com · What were the most valuable lessons you learned from Authority? · 2015-06-03