a single source, nothing corroborates it

Ask buyers what nearly stopped them

Survey people right after they purchase about what made them hesitate, and book calls to hear the emotional backstory nobody types into a form. Turn each recurring objection into a section, a post or a resource, and treat these conversations as a standing activity rather than a research project that ends.

The method

1. 01

   Send a survey after purchase asking what made the buyer hesitate before they committed, then build site sections, posts and resources that answer those specific hesitations.

2. 02

   Book one-to-one calls with customers to learn why they bought, because the emotional backstory behind a purchase is the part nobody writes down in a survey or an email reply.

3. 03

   Treat customer interviews as a standing growth activity rather than a one-off research project, and act on what you hear across the whole funnel.

What it returned

• 303%

  Bourgoin cites two figures: teams that talk to ten or more customers a month grow sales two to three times faster, and marketers who research their audience regularly are 303% likelier to hit their goals.

• $3M

  Aazar Ali Shad credits customer interviews with taking his business from $3M to $24M, an eightfold increase.

• Bourgoin's point is that your buyers hold objections your team cannot see from the inside.

Sources

• Curse of Knowledge - Why We Buy 🧠Katelyn Bourgoin · customercamp.co · Ask your buyers what made them hesitate · undated
• Unlock the Power of Customer Insights with Clarity CallsKatelyn Bourgoin · customercamp.co · undated