a single source, nothing corroborates it
Talk to the outlets your fans actually read
The national press is not where your supporters live. One manager published an open thank-you letter in the city's own paper after winning the league, and was the only one in his division appearing on supporter-run video channels. Independent and fan-run outlets give you a longer, warmer format and reach exactly the people who already care.
The method
- 01
After a win, publish an open thank-you letter in the outlet your audience already reads locally rather than the national press.
- 02
Give interviews to fan-run and independent channels, not just the established press.
What it returned
Klopp wrote to fans in the Liverpool Echo after winning the league
Klopp was the only Premier League manager appearing on supporter-run YouTube channels
Sources
- How Jürgen Klopp makes fans smileHarry Dry · Marketing Examples · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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