a single source, nothing corroborates it

Over-serve the first ten into evangelists

Set out to leave the earliest customers surprised by how responsive you are, acting on input from a group small enough to answer personally. The explicit goal is not retention but conversion into people who recommend you, which is the only distribution available before there is a brand.

The method

1. 01

   Over-serve your first handful of customers to the point of surprising them, with the explicit goal of converting each one into an evangelist.

What it returned

• Zue set out to make the first ten Pegasus buyers overwhelmed by how responsive he was, listening to and acting on input from his single early customer.

Sources

• The Horse Finally Learns to FlyCory Zue · coryzue.com · This Month’s Goals · 2019-07-01