a single source, nothing corroborates it
Ship small releases so there is always news
A steady stream of tiny feature launches keeps giving people a fresh reason to mention you, share something or leave a review. One large annual release gives them one.
The method
- 01
Ship features in a stream of small releases so there is always a fresh thing for people to mention and pass on.
What it returned
Lots of tiny feature launches give people something to talk about, share and review, according to Paul Jarvis.
Sources
- SaaS lessons shared on the Framework podcast - Fathom AnalyticsPaul Jarvis · usefathom.com · Fathom’s marketing strategy is a constant not a finite point · 2020-07-20
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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- Give the hardest customers your hours4 unconnected