2 builders who never spoke to each other · contested

Refund without argument, or tighten the window

One position is that a dispute costs more than the money ever did, so refund anyone who asks even years later and never refuse. The other comes from a high priced product where two refunds wiped out a month's profit, which argues for a shorter window on expensive licences. Both treat the refund request itself as product feedback: it says the price and the delivered value are out of line.

What both sides agree on

• Read refund requests as product feedback rather than accounting noise, and treat them as evidence the price and the value are out of line.

What it returned

• $1,500

  Two unlimited license refunds totalling $1,500 turned $6,000 of Pegasus sales into $3,723.11 of profit, prompting Zue to plan cutting his 30-day refund policy to 14 days.

• $195

  Two refunds cost Zue $195 each, one buyer saying they expected more in the package and another finding it too complicated to build on, and they coincided with a ten-day sales drought, the longest since public launch

• Paul Jarvis has never refused a refund even years after purchase, while chargebacks and false fraud reports arrive at least monthly and damage his standing with Stripe and PayPal.

Sources

• The enemy - Fathom AnalyticsPaul Jarvis · usefathom.com · The enemy · 2019-11-17
• DiversificationCory Zue · coryzue.com · Last Month’s Profit · 2021-08-02 · dissenting
• My Icarus JourneyCory Zue · coryzue.com · 2019-10-01 · dissenting