a single source, nothing corroborates it
Turn the campaign into a contest between groups
Framing recruitment as a competition between existing groups produces volume in a short window, because each group brings its own pressure to take part. Tyler Tringas ran more than a dozen college campuses against each other, signed up over a hundred students and produced roughly 300 qualified leads in under six weeks at a cost far below anything else in his industry.
The method
- 01
Frame the volunteer campaign as a contest between groups to generate volume in a short window.
What it returned
- 300
A competition between more than a dozen college campuses, devised and launched in three weeks, signed up over a hundred students and produced around 300 qualified leads in under six weeks, notionally worth $15,000 to $30,000, at an acquisition cost far below anything else in the industry
Sources
- Closing SolarList: a cleantech post-mortem - Tyler TringasTyler Tringas · tylertringas.com · Great progress and a big mistake · 2014-11-14
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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