a single source, nothing corroborates it
Be the influential voice or pay one
Distribution has to be solved explicitly rather than hoped for, and there are only two positions available: become the person your category listens to, or hire the person who already is. Everything else is invisible. Decide which one you are funding before you write another feature.
The method
- 01
Solve distribution explicitly by either becoming the influential voice in your category or paying one, because nothing else counts if nobody knows you exist.
What it returned
Justin quotes Lars Lofgren on the choice between being the influencer and hiring the influencer.
Sources
- Necessary but not sufficientJustin Jackson · justinjackson.ca · Necessary but not sufficient · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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