a single source, nothing corroborates it
Define the word buyers will read as forever
Terms like lifetime carry a meaning in the buyer's head that is far larger than the one in yours. Spell out in the offer itself whether it covers the current version, this feature set or a stated number of updates, before the mismatch turns into a support queue.
The method
- 01
Spell out in the offer what lifetime actually covers, whether that is the current version, this feature set, or the next few updates, because buyers read the word as forever.
Sources
- Lifetime Deals and SaaS Businesses – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · Customers, Expectations, Limitations · 2021-04-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected