2 builders who never spoke to each other
Build the production engine before output stalls
Recycling old material has a ceiling you will reach, and one good clip found by accident does not repeat itself. Spending as much effort on the process for locating good moments as on producing them makes reach a function of how many people the idea is put in front of.
The method
- 01
Spend as much of your effort on the process for finding the good moments as on the production of the clips.
- 02
Build a repeatable system for this rather than doing it once with one good moment, since reach is a function of how many people the idea is communicated to.
- 03
Repurposing old material has a ceiling, so build a repeatable production process once you hit it.
What it returned
- 2022
Early in 2022 Welsh recycled more heavily than he ever had, then designed a content engine that lifted his output of genuinely new pieces above any previous level.
Jason Roberts's luck surface area: serendipity scales with your passion multiplied by the number of people it is effectively communicated to
Sources
- 6 Important Lessons I Learned in 2022Justin Welsh · justinwelsh.me · Lesson 5: Get some attention · 2022-12-31
- How to fix podcasting’s critical flawNathan Barry · nathanbarry.com · It’s about the ideas, not how to create the clips · 2018-10-22
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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