2 builders who never spoke to each other

Grow demand for your name, not unbranded terms

One founder took over three hundred thousand Google visits in a year without ranking for a single new term, because seventy percent of them were people searching his brand. He would rather have a hundred people a day looking for him by name than a thousand arriving on unbranded content. Concentrating everything under one name is what gets it to that point.

The method

1. 01

   Spend the effort raising demand for your own name rather than ranking for unbranded terms.

2. 02

   Concentrate all your output under a single name until it passes the point where people keep bumping into it and Google rates it as trustworthy, which spreading your energy thinner only delays.

What it returned

• 113,000

  SparkToro took 113,000 Google visits in its first six months with about 70 percent of them branded searches, then 193,000 in the next six with the same 70 percent split, without ranking for a single new term; Rand Fishkin says he would rather have 100 people a day searching his brand than 1,000 clicking unbranded content.

Sources

• 🧠 Focus – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · 🧠 Focus · 2022-05-02
• SparkToro's Year One Retrospective - SparkToroRand Fishkin · sparktoro.com · A Look at Marketing & Traffic · undated