a single source, nothing corroborates it
Split the list article across specialist writers
One writer covering twenty entries is guessing on most of them, and it shows in exactly the entries a reader happens to know about. Give each section to someone who has used the thing and credit them by name, so the piece is accurate in the places where accuracy is noticed.
The method
- 01
Split a long list article across several writers, each covering the entries they actually know.
What it returned
Glen Allsopp found six credited authors on one Valnet article, four on the same story at Elle and three on a Parade guide, before counting the fact-checkers and reviewers.
Sources
- How 16 Companies are Dominating the World's Google Search Results (2024 Edition) - Detailed.comGlen Allsopp · detailed.com · It Can Take Six People to Write an Article for Valnet’s Movie Web (And It’s Not That Uncommon) · 2023-03-07
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected