a single source, nothing corroborates it

Rank for the phrases link builders type

Stand up a page aimed at your niche plus terms like backlinks or guest posting, advertise openly that placements exist, and let the offers come to you. Arriving at the negotiation with leverage beats accepting whatever guest post is pitched, and it lets you refuse anything below your bar and place the link inside the article rather than in a bio.

The method

1. 01

   Stand up a separate site aimed at terms like your niche plus backlinks or guest posting, advertise openly that placements exist, and only start negotiating once someone gets in touch.

2. 02

   Optimise your write-for-us page for the search strings link builders type, so guest post offers arrive instead of being chased.

What it returned

• 100

  Ken Lyons said his team swaps roughly 100 articles a month this way across a portfolio of sites, which lets them refuse anything below a quality bar and place the link inside the article rather than in an author bio.

• Glen Allsopp frames the point of ranking for these terms as arriving at the negotiation with leverage rather than simply accepting whatever guest post is offered.

Sources

• 13 Advanced Link Building Strategies You (Probably) Haven't Used - Detailed.comGlen Allsopp · detailed.com · Rank for Terms the Linkerati Are Searching For · 2019-08-05