a single source, nothing corroborates it
Do not mistake a live site for a plan
Standing up a website and a support line and then waiting is how weeks disappear with nothing to show. Publishing is the start of the work rather than the end of it, and nobody calls a number they have never been given a reason to find.
The method
- 01
Standing up a website and a phone number and then waiting for enquiries is not a go to market plan. Nobody calls.
What it returned
A few weeks were spent getting the support technology in place, the site went live, and it generated no contacts at all.
Sources
- Shutting Down my “IT-Manager-for-Hire” BusinessJames Cort · failory.com · How did you build it? · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected