2 builders who never spoke to each other
Decide what one post should do to a stranger
Before writing, pick the single effect the post is meant to have on someone who does not know you: taught, entertained, made to think, or made to feel understood. Small immediately usable lessons are what get passed on, which is why they beat saving your effort for a big piece.
The method
- 01
Before writing a post, decide which of four reactions it is meant to produce in a stranger: that you taught them something, entertained them, made them think, or understood them.
- 02
Post short, immediately usable tips on social rather than saving your effort for big pieces - the tiny lessons are what get shared and grow the following.
What it returned
- $8.5M
Welsh credits Daniel Vassallo's Small Bets community for the clearest explanation of adding value, and says the funnel built on this has produced more than $8.5M since 2019.
Adam Wathan's very simple tips regularly picked up around a hundred retweets each; he copied the habit from Wes Bos.
Sources
- Adam Wathan's $100k product launchJustin Jackson · justinjackson.ca · What made you want to start blogging and podcasting? · undated
- Maximize Your Online Income With a Creator FunnelJustin Welsh · justinwelsh.me · A great creator funnel begins with getting discovered · 2022-02-26
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected