a single source, nothing corroborates it
Show the offer as arithmetic the buyer can check
State the trade in plain numbers, so much a month against so much saved or earned, rather than promising a transformed life. The buyer can verify the sum themselves, which turns the decision from a matter of belief into a calculation.
The method
- 01
State the offer as arithmetic the buyer can check - they pay you thirty dollars a month and you save or make them sixty - rather than as life-changing benefits.
What it returned
Freckle was built on that logic: track time, cut waste, invoice faster, earn more.
Sources
- What Amy Hoy taught me about starting a businessJustin Jackson · justinjackson.ca · Fifth: Identify where you're going to provide value · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected