2 builders who never spoke to each other

Write the page in the words customers use

The strongest paragraphs on a page are usually transcriptions rather than inventions: the sentence several customers have said back to you, or the exact phrasing your keyword and prompt research returned. A technical audience spots positioning language on sight, so mirroring how they already state the problem removes the moment where they decide you are marketing at them.

The method

1. 01

   Write the landing page from the statements customers repeat back to you, instead of guessing at their pain points.

2. 02

   Rewrite the landing page using the phrasing your keyword and prompt research handed you, word for word.

What it returned

• Design Academy's Laura says the strongest paragraphs on their page are things they heard from customers over and over

• SparkToro's reasoning is that a technical audience detects positioning language immediately, so the page should mirror how they already state the problem.

Sources

• Let your customers write your copy for youHarry Dry · Marketing Examples · undated
• How We'd Market to Software Developers at Startups - SparkToroSparkToro · sparktoro.com · What we’d actually do with this · 2026-06-04