3 builders who never spoke to each other
Judge the channel on sales, not on likes
Watching engagement counts pushes you into chasing the number instead of the point you had, and no dashboard reports affinity, trust or reputation. Naming the single action you want this quarter, sizing the ask to match it, and holding sales as the only real measure stops the channel optimising itself into noise.
The method
- 01
Stop watching your engagement metrics: paying attention to likes and follower counts pushes you into posting for the metric rather than saying what you meant.
- 02
Optimise for the things no dashboard reports, affinity, trust and reputation, because those are what turn into business results.
- 03
Replace traffic with influence at the top of your funnel, branded search volume in the middle, and keep sales as the only real measure.
- 04
Name the one action you want prospects to take this quarter and size the ask to match, since prompting a comment is a small lift while a booked demo needs awareness and trust built up first.
What it returned
While dogfooding his own Twitter analytics tool Zue tweeted daily and tracked engagement, found the poorly performing posts made him feel bad and the good ones were empty dopamine, then cut back to weekly and stopped looking.
Amanda Natividad ranks unmeasurable factors above virality metrics.
Rand Fishkin's instruction to the web's creators is to ignore traffic outright and shift the effort off your own site entirely and into marketing on whichever platforms the audience already uses.
Sources
- A One-Size-Fits-All Social Media StrategyAmanda Natividad · sparktoro.com · Consider user intent while you map out your content strategy. · 2024-06-19
- Inimitable Product is the New "Make Great Content" - SparkToroRand Fishkin · sparktoro.com · So Content Marketing is Dead? · undated
- 📈 How To Grow 100,000+ Followers on X in 1 Year? - Trends.vcAmanda Natividad · trends.vc · 🔧 Try This · 2026-01-06
- The Lost MonthCory Zue · coryzue.com · Building in public, revisited · 2021-04-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected