2 builders who never spoke to each other

Take the wording from where buyers already complain

Mediocre reviews of competitors are where unmet expectations get spelled out in detail, and forum threads carry the phrasing people use when they are not talking to a vendor. Collect the recurring formulations, then promote them to headlines. Niche newsletters and the titles of the category's bestselling books work the same way, since both are already tuned to what the audience responds to.

The method

1. 01

   Go straight to the two and three star reviews of your competitors, because that is where expectations that went unmet are spelled out.

2. 02

   Read the threads where your buyers complain, note the phrasing that keeps recurring, and make those recurring phrases your headlines.

3. 03

   Collect the exact vocabulary your audience uses about their problem from niche newsletters, the titles of bestselling books in the category and customer reviews, then put those phrases into your outreach.

What it returned

• Amanda Natividad names G2 and Trustpilot for software and Amazon and Google Shopping reviews for ecommerce, using them to lift voice-of-customer language and to build content answering real objections.

• Amanda Natividad points at Reddit, Quora and Google Maps reviews for local businesses, searching by job title, by problem or by product category, and notes these carry the questions people are too embarrassed to ask out loud.

• His stated sources for wording are niche newsletters, relevant Amazon bestseller titles, and as many reviews as he can get through, recorded word for word.

Sources

• On the importance of audience-offer-messaging fit in cold emails – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · On the importance of audience-offer-messaging fit in cold emails · 2023-02-07
• The Fastest Way to Understand Your Audience Without Talking to Them - SparkToroAmanda Natividad · sparktoro.com · 2. What Are They Really Thinking? → Reddit, Quora, and Review Sites · 2025-05-08