a single source, nothing corroborates it
Side with the mocked customer, loudly
When a stranger publicly humiliates one of your customers, staying quiet is the expensive option. A retailer whose customer was insulted over a dress backed her in public and reshot the product listing using her as the model, and the story earned more than eighty media placements. Making the gesture concrete on your own storefront gives the press something to point at.
The method
- 01
When a stranger publicly mocks a customer over your product, side loudly with the customer instead of staying quiet.
- 02
Make the gesture concrete on your own storefront so the press has something to point at: put the mocked customer on the product page as its model.
What it returned
- 80
A man insulted a woman's ASOS dress on Tinder; the story went viral and picked up more than 80 media placements
ASOS reshot its site listing using her as the model
Sources
- One Tweet. Eighty media placements.Harry Dry · Marketing Examples · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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