a single source, nothing corroborates it

Sell the click rather than announce the post

A share that only reports a piece exists asks the reader to take the value on trust. Spending nearly all the space building the want, skipping the headline the preview card already displays, and attaching a short clip that demonstrates the thing gives someone a reason to stop scrolling.

The method

1. 01

   Devote almost the whole tweet to making the reader want the thing, instead of merely announcing that you published it.

2. 02

   Don't retype your article headline in the tweet - the link preview card already displays it, so those characters are wasted.

3. 03

   Cut a short video that demonstrates the content, because people who won't spare a click will still watch and retweet a video.

What it returned

• 90%

  Author points to writers Anne-Laure Le Cunff and Steph Smith, whose tweets spend around 90% of their space building interest rather than merely linking.

Sources

• 6 keys to sharing content on TwitterHarry Dry · Marketing Examples · 1) Give people a reason to click · undated