a single source, nothing corroborates it

Put the next click inside the content

Related posts styled as the faded opening of the next article pull readers on in a way a row of link cards does not, and a block of recommended products dropped into the middle of a category page beats leaving it as nothing but links. Keeping one call to action moving with the scroll means the onward action is never behind the reader.

The method

1. 01

   Style your related posts as the faded opening of the next article rather than a row of link cards.

2. 02

   Drop a block of recommended products into the middle of a category page rather than leaving it as a list of article links.

3. 03

   Style each content type on your site differently, and keep one call to action moving with the scroll.

What it returned

• Glen Allsopp found this across several Digital Trends Media Group sites, with multiple teased posts stacked in a row.

• Allure does this and Glen Allsopp found it across several sites in the same publisher's network, noting a category page is normally nothing but links.

• On Cnet a product review, a best banking apps list and a report on a new device look nothing alike, and Glen Allsopp singles out the sticky call to action as the element worth copying.

Sources

• How 16 Companies are Dominating the World's Google Search Results (2024 Edition) - Detailed.comGlen Allsopp · detailed.com · Digital Trends Media Group Has Gone Quiet, But They Now Own the Number One Tech News Site in the US · 2023-03-07