a single source, nothing corroborates it
Pick a side in the writing instead of hedging
Qualified prose reads as having nothing at stake, and nobody remembers or forwards it. Stating the position definitively costs you the readers who disagree and earns the ones who were waiting for somebody to say it.
The method
- 01
Take a definitive position in your writing instead of hedging.
Sources
- Lessons from building a blog to 10,000 subscribers in a year (video course)Nathan Barry · nathanbarry.com · The Lessons · 2013-08-19
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected