a single source, nothing corroborates it

Let them keep the old tool while they switch

What blocks a switch is rarely price, it is the fear that something breaks or that the numbers stop matching. Invite them to run both at once and cancel the incumbent only when they are convinced, warn up front that the figures will differ and explain why, then turn the thing they were worried about into a reason to move.

The method

1. 01

   Tell prospects to run your product alongside the incumbent and only cancel the old one once they are convinced.

2. 02

   Flip the objection into a selling point by showing the switch makes the customer's site measurably faster.

What it returned

• Fathom tells people both scripts can sit on one site at once, and warns up front that the figures will differ because it filters more bots and does not follow individuals.

• Ryan Hanley, a marketing strategist and customer, reported his site speed doubled after moving off Google Analytics, and Fathom notes Google's own ranking rewards faster pages.

Sources

• Does removing Google Analytics hurt SEO rankings? - Fathom AnalyticsPaul Jarvis · usefathom.com · Consider switching to Fathom Analytics · 2020-05-04