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independence4 unconnected
applies to

b2b and consumer, no audience needed

confidence

high

evidence

4 claims · 4 articles · 4 receipts

window

2011-08-092024-09-16

4 builders who never spoke to each other

Tell the moment you personally needed it

The scene where the problem hit you is what makes the reason for building legible, and it travels in a way an announcement of facts does not. Write the first sale, the milestone or the origin as an account of how it felt rather than as a statement that it happened. Other builders show up to celebrate a specific number in a way they never do for general advice.


The method

  1. 01

    Tell the story of the moment you personally needed the product, because that is what makes the reason for building it legible.

  2. 02

    Write up your first sale as a story that transmits how it felt, instead of announcing it as a fact; the emotional version travels.

  3. 03

    Hang the story on a milestone you have just crossed, since other founders will show up to celebrate a number in a way they will not for generic advice.

  4. 04

    Write a personal origin story on your About page. It is what makes strangers reach out to work with you.


What it returned

  • 14

    The milestone framing plus an unguarded account of the 14 month journey is what the author credits for the reach.

  • He describes being unable to speak after wisdom tooth surgery and typing a message to his wife on a development build of the app

  • The post about the Frontend Masters square drew hundreds of likes, a heavy comment count, and impressions in the tens of thousands.

  • People approached Lidiya to contribute or partner specifically because the story on her About page resonated with them.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.