2 builders who never spoke to each other
Build an offer people argue about
An offer strange enough to provoke a reaction travels further than any product description, because the objections are the distribution. Florin Pop's decade of unlimited calls drew people calling it insane and underpriced, and took $7,500 in 72 hours. Pieter Levels charged users only when they missed their own deadline and collected over $30,000 in pledges in a month.
The method
- 01
Make the terms extreme enough that people argue about them; the objections are the reach.
- 02
Make the user's own money the mechanic: they set a goal with a deadline and get charged if they miss it.
What it returned
- $7,500
Unlimited calls for a decade drew reactions calling it insane and underpriced, and produced $7,500 in 72 hours.
- $30,000
More than $30,000 in pledges inside the first month.
Sources
- I Made $7,500 in 3 Days with my Consulting OfferFlorin Pop · florin-pop.com · The Launch · 2025-04-03
- @levelsio's blogPieter Levels · levels.io · How Go Fucking Do It raised $30,000+ in pledges in less than a month · 2014-05-29
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in pricing
- Make them pay before the thing exists8 unconnected · contested
- Decide whether a free tier earns its keep7 unconnected · contested
- Put a cheap rung below the expensive offer7 unconnected · contested
- Undercutting alone is not a position7 unconnected · contested
- Turn the service into a product with a public price7 unconnected
- Charge for the result, not the hours6 unconnected · contested