a single source, nothing corroborates it
Take the money before you build the thing
Announce the product as a single post while it does not exist, then collect preorders or let interest accumulate while you build. Payment is the only demand signal that cannot be faked by politeness, and it lets you test several ideas in parallel and build only the one that sold.
The method
- 01
Test a batch of ideas at once by posting each one to TikTok and collecting preorders through Stripe before any of them is built.
- 02
Announce an information product as a single post before it exists, then build it while interest accumulates.
What it returned
A plan to run thirty separate ideas through TikTok posts and Stripe preorders.
The Programmatic SEO course began as one tweet and had grown by the time the course itself was finished.
Sources
- @levelsio's blogPieter Levels · levels.io · How I'd validate 30 startup ideas in 2023 with TikTok and Stripe preorders · 2023-11-13
- Evolution Happens via IterationsPreetam Nath · preetamnath.com · 1. Start · 2021-02-21
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected