a single source, nothing corroborates it

Take the calculator off the usage pricing page

An estimate a visitor can misread becomes the price they believe, and they decide against you on the spot without ever contacting anyone. Removing the calculator raised signups and contact requests substantially at one company with no increase in pricing support tickets. Explain which dimensions of usage are billed and push people into the product to see their own numbers instead of promising a figure up front.

The method

1. 01

   Test removing the pricing calculator from a usage-based pricing page: an estimate a visitor can misread becomes the price they believe, and they decide against you on the spot.

2. 02

   With usage-based pricing, explain which dimensions of usage are billed and push people to try the product to see their own costs, rather than promising a precise number up front.

What it returned

• 16%

  At Pinecone, hiding the calculator raised signups by 16% and contact requests by 90%, with no rise in pricing support tickets; one wrong input could overstate an estimate by up to 1,000x.

Sources

• Removing stuff is never obvious yet often betterGreg Kogan · gkogan.co · The calculator · 2024-08-25