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independence3 unconnected · 1 more author in those circles
standing

contested · 3 claims against 3

applies to

b2b and consumer, no audience needed

mixed results

confidence

high

evidence

7 claims · 4 articles · 4 receipts

window

2012-10-08 → 2024-09-09

3 builders who never spoke to each other · contested

Open with one price or open with three

One camp launches on a single monthly figure with no pricing table at all, on the grounds that gating logic is a large build and your first numbers are guesses you will have to change anyway. The other reports that three price points at launch more than double revenue at identical volume, because buyers who want more will pay more if you let them. Both agree the opening number should be higher than instinct suggests.

What both sides agree on

  • Set that first monthly price somewhere between nine and fifteen dollars and raise it as the product firms up, rather than opening as cheaply as possible.

Where this splits

Tringas launches on a single price with no tiers, while Barry and Pop report three tiers at launch roughly doubling revenue on the same traffic.

  1. side 01 · 3 claims

    Launch on one price and no pricing table

    Justin Welsh · Tyler Tringas

    1. 1Launch on one monthly price and no pricing table, since tiering is expensive to build and your first numbers are guesses you will have to change dramatically anyway.
    2. 2Launch with a single plan containing whatever you would have made your top tier, because the logic to gate features and move people between tiers is a large build.
    3. 3Start with one delivery format, then add others as customers tell you what else they want, rather than defaulting to one-to-one coaching alone.

  2. side 02 · 3 claims

    Launch with three tiers, they more than double revenue

    Florin Pop · Nathan Barry

    1. 1Two or three price points, with three as the sweet spot: one that feels too cheap, one too expensive, and one in between
    2. 2A three-tier course pre-sale can more than double revenue against a single cheap tier at identical volume.
    3. 3Study large tiered book launches for the mechanics before running your own.

What it returned

  • $5

    Storemapper opened at $5 a month, which the author calls absurdly low given that revenue per user in later cohorts ran about five times higher

  • $30

    Catalin Pit's tiers at $30 / $60 / $150 took 3, 16 and 3 sales for $1,500 from 22 buyers; one $30 tier would have returned $660, so tiers added 127%.

  • $61,392

    Adam's book launch made $61,392 and Nathan's Authority launch is cited as the other model, both leaning on tiers.

  • The options Welsh lists are group coaching, online courses and a paid community alongside individual work.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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More in pricing

all pricing plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.