2 builders who never spoke to each other

Write the response before the news breaks

Categories that depend on a recurring news cycle can be prepared for rather than reacted to. Attempts to weaken consumer encryption have come round every eighteen to twenty four months and each one produced measurable signup spikes at privacy products, so the landing page, founder statement and email sequence should exist before the story lands. The same holds when a giant is about to announce into your space: have the counter-positioning written and cultivate the contacts who will tip you off, and every court ruling against a competitor restates your pitch for you.

The method

1. 01

   Time your acquisition push to the news cycle your category depends on: write the landing page, the founder statement and the email sequence before the story breaks, not after.

2. 02

   Let each fresh court order do your advertising, because every discovery ruling against a competitor restates your pitch for you.

3. 03

   Have the counter-positioning written before the competitor's announcement so you can ride the attention their launch creates instead of reacting to it, and cultivate trade-show contacts who will tip you off early.

What it returned

• 18

  A Western government has attempted to weaken consumer encryption every 18 to 24 months since 2020, and each attempt produced measurable signup spikes at Signal, Proton and Mullvad, with a 3 to 5 times spike expected on the next cycle.

• 20

  A court upheld production of 20 million ChatGPT conversations in January 2026, and an earlier order preserved chats users thought they had erased.

Sources

• Blind AI: Idle-Mac Networks, Zero Premium, Discovery Risk - Trends.vcDru Riley · trends.vc · 🔮 Predictions · 2026-06-24
• Privacy as a Service: Indie Opportunities, Product Bundles, Audit Moats - Trends.vcDru Riley · trends.vc · 🔑 Key Lessons · 2026-04-23
• When AWS, Azure, or GCP Becomes the CompetitionGreg Kogan · gkogan.co · Prepare · 2019-10-25