2 builders who never spoke to each other
Sit out the moment you cannot genuinely help
A token discount rebranded as relief buys nothing and reads as opportunism, and a limit invented for the promotion gets found out. Run one test before publishing: would this actually help the person you are aiming it at, and is the constraint you are naming real.
The method
- 01
A token discount or a trial extension dressed up as crisis relief will not help the business and reads as opportunism.
- 02
Run one test before any crisis promotion: would this genuinely help people who are in need. If not, sit the moment out.
- 03
Promote the expensive coaching offer to your community while stating honestly how few places exist, so the scarcity is real rather than manufactured.
Sources
- How to not be a shitty marketer during a global pandemicChris Frantz · chrisfrantz.com · 2020-03-20
- [Coaching: Maia #20] Funnel for a High-Ticket Offer, Nurturing Community Members + the Balance Between Free vs Paid Content - Double Your FreelancingZach Swinehart · doubleyourfreelancing.com · [Coaching: Maia #20] Funnel for a High-Ticket Offer, Nurturing Community Members + the Balance Between Free vs Paid Content · 2024-04-17
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected