2 builders who never spoke to each other

Buy the domains people type, deliberately or not

A domain that names the job your tool does hands you the audience without any work: one converter site drew twenty-one thousand visits a month purely from search. Track the misspellings people actually type, register only the two or three most frequent, and point them home. One founder's typo domains were worth about a tenth of annual recurring revenue eighteen months later.

The method

1. 01

   Buy only the two or three most frequent misspellings rather than every possible permutation.

2. 02

   Track which misspellings of your domain people actually type, register those variants and point them at your site.

3. 03

   Buy the exact keyword domain for the job your tool does and let search engines deliver the audience for you.

What it returned

• $100,527

  Testimonial.to's founder Damon bought the .io version and the version with an extra s; eighteen months later those domains were worth $100,527, around 10% of ARR

• Only the two main offenders were registered

• caseconverter.com drew 21k visits a month entirely from organic search while making no revenue.

Sources

• 10% of ARR from typo domainsHarry Dry · Marketing Examples · 10% of ARR from typo domains · undated
• How I made my first side-product Dollar online - Rob HopeRob Hope · robhope.com · 2022-10-19