2 builders who never spoke to each other

Treat the link preview image as a real asset

The picture that appears when someone shares your link is often the only thing a passing reader sees, so design it deliberately, brand the screenshots you post, and generate the per page version automatically rather than making each one by hand. Automating it is what keeps the standard from slipping once there are hundreds of pages.

The method

1. 01

   Treat the image that appears when your link is shared as the most important asset you make, and spend real time on it.

2. 02

   Generate the social preview image for every page automatically instead of designing each one by hand.

3. 03

   Brand the screenshots you post on social so they stay readable and carry the product name.

What it returned

• 402,000

  A full day went into the share image before Copywriting Examples launched, and 402,000 people saw it in the first 24 hours, roughly 30 times the number who visited the site

• $9

  Paid $9 a month for Mugshot Bot, used for his own blog and every blog created on MDX.one, and stopped building social images in Canva.

• $49

  Bought a $49 yearly BrandBird plan after noticing the volume of images he was posting on Twitter did not look good, and used it to stamp them with MDX.one.

Sources

• May 2021: Retrospective & Income ReportBhanu Teja · bhanuteja.dev · What I got done during May · undated
• My favourite “Meta Images”Harry Dry · Marketing Examples · undated