2 builders who never spoke to each other

Court the well connected pilot customer

A pilot user with a large network is a growth channel rather than an account, so build what they ask for by direct message the same day, even the same hour. A recommendation passed around inside one large employer's internal channels has been worth as much as national coverage.

The method

1. 01

   Treat well connected pilot customers as a growth channel and build the feature they ask for by direct message the same day, because they are the ones who will tell other founders.

2. 02

   A recommendation passed around inside a large employer can be worth as much as national press, so treat any single company's internal channels as a target.

What it returned

• Kahl built a request from a high profile Podscan pilot customer in about an hour, including API support

• A brief mention of the chair as the best home office upgrade in an internal Google email produced thousands of sales.

Sources

• Unexpected Downtime: Stress as Enhancement vs. Stress as Panic – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · 2024-05-17
• Making $100k/Mo Designing and Building an Active ChairTurner Osler · failory.com · Which were your marketing strategies to grow your business? · undated