a single source, nothing corroborates it
Make social the acquisition channel for a new service
For a brand new service business, treat consistent writing or short video as the entire acquisition plan rather than as a supporting activity. Builders who did this report the first buyer arriving within roughly a month of publishing steadily, which is faster than most outbound gets to a first client.
The method
- 01
Treat writing for social or filming short videos as the acquisition channel for a brand new service business, and expect the first buyer to arrive within about a month of publishing consistently.
What it returned
- 30
Welsh asserts a first paying client inside 30 days for the ads-consulting example, provided you do the attention work alongside the one-page site.
Sources
- 6 Important Lessons I Learned in 2022Justin Welsh · justinwelsh.me · Lesson 5: Get some attention · 2022-12-31
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected