a single source, nothing corroborates it
Give every conversation somewhere to end
Beyond conversion, the page does a social job: it lets you describe what you are building and then hand over a link, which closes the exchange cleanly. Without it every conversation about the product trails off with nothing for the other person to do.
The method
- 01
Having the page also gives every conversation an ending: describe the product, then send the person there to sign up.
Sources
- I've been following you since grade 9Justin Jackson · justinjackson.ca · Let me see your landing page... · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected