a single source, nothing corroborates it
Underprice and let referrals pay you back
Charging visibly less than the value delivered buys recommendations that could not be bought any other way, because customers end up telling each other how much they are getting. Goodwill converts prospects with no sales team attached to it, which is what efficient organic growth actually consists of.
The method
- 01
Underpricing relative to value buys you referrals you could not otherwise pay for.
- 02
Goodwill converts prospects without a sales team, which is how you grow organically and efficiently.
What it returned
- $49
A conversation among friends about the value they get from Zapier at $49 a month sent Zapier several new customers
Sources
- How the gap between value and price affects goodwillNathan Barry · nathanbarry.com · What does it mean for your business? · 2019-02-04
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected