a single source, nothing corroborates it
Lead with the result you already got
People who want an outcome listen to whoever visibly has it, so put the achieved result in front rather than the method that produced it. Rather than arguing against the bias that people attach themselves to visible success, point it at yourself and let it pull.
The method
- 01
Understand that an audience that wants a particular outcome will listen to whoever visibly has it, so lead with the result you have achieved rather than your methods.
- 02
Work with buyers' biases instead of arguing against them - redirect the pull toward success rather than trying to sell purely on merit.
What it returned
- 1976
Cialdini's 1976 study of six universities found students used we after a football win, wore team apparel and claimed the success as their own.
Chris Sacca notes that being labelled a billionaire makes people treat everything you say as gospel; kids bought Air Jordans to be like Mike.
Sources
- Why we buy from winnersJustin Jackson · justinjackson.ca · 1. Selective perception · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected