a single source, nothing corroborates it

Expect the odd tactic to become a story itself

An acquisition trick strange enough to be worth telling gets written up, which is a second payoff on top of whatever the tactic was for. One founder's unusual advertising stunt aimed at a single investor ended up covered by a major tech publication. Budget the creative time accordingly, because you are buying two outcomes.

The method

1. 01

   An unusual acquisition tactic is itself a story journalists will cover, so expect press as a second payoff beyond the original goal.

What it returned

• TechCrunch wrote up the Tadabase ad stunt

Sources

• How a creative Google ad got an investor's attentionHarry Dry · Marketing Examples · Creative marketing is underrated · undated