a single source, nothing corroborates it
Reuse the asset's own title as the ad headline
Whatever you are promoting already carries a title written to be picked up, so reusing it keeps the ad and the thing it leads to identical. Trim it to the platform's cut-off so nothing important disappears, and check that it promises something to the audience you selected rather than merely describing the file.
The method
- 01
Use the asset's own title as the ad's content title, keep it inside the platform's cut-off length, and make sure it promises value to the person targeted.
What it returned
- 70
Under 70 characters.
Sources
- How to Use LinkedIn Sponsored Content to Get Sales LeadsGreg Kogan · gkogan.co · Set Up and Run the LinkedIn Sponsored Content Campaign · 2016-06-10
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected