a single source, nothing corroborates it
Keep the controversy running between launches
Attention built while you have nothing to sell is attention available when you do. One founder smoked on a podcast, sold flamethrowers and put a car into orbit in the gaps between product launches. The audience is assembled in advance so the launch lands on a crowd rather than on an empty room.
The method
- 01
Use controversy between launches to build the audience, so attention is already there when you have something to sell.
What it returned
Musk smoked with Joe Rogan, sold flamethrowers and put a car in orbit before product launches
Sources
- The genius of Tesla's marketing strategyHarry Dry · Marketing Examples · Controversy · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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