a single source, nothing corroborates it

Watch real people try the demo first

Sit beside a handful of prospects while they open the thing cold and say nothing. Repeated confusion at the same point is a blocker rather than something to explain away, and if you cannot arrange the sessions then instrument the demo so you can see where people stall instead of waiting to be told.

The method

1. 01

   Walk prospects through your demo one at a time before you launch it, and treat repeated confusion as a blocker rather than something to explain away.

2. 02

   Instrument the demo so you can watch where people get lost, instead of relying on them to tell you.

What it returned

• Zue ran four onboardings of his SaaS template demo, one with his wife and three with people from his list, and every single person was completely lost even after he fixed issues found in earlier sessions.

• After four confusing onboardings, Zue's fallback plan was to add instrumentation to see how badly visitors navigated the demo.

Sources

• Building a Saas Template is HardCory Zue · coryzue.com · Launching a demo of a SaaS template · 2019-03-04