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independenceone source
applies to

b2b, no audience needed

assumes $100 and up

outcome not stated

confidence

high

evidence

3 claims · 1 articles · 0 receipts

window

2024-10-012024-10-01

a single source, nothing corroborates it

Take a baseline fee before betting on performance

Performance pricing works as a baseline fee plus upside tied to the result, not as a wager on the whole engagement. Before agreeing to be paid on a number, get your own access to the analytics so the figure is not something the client reports to you, and warn them in writing that much of what decides the outcome sits outside your work.


The method

  1. 01

    Warn the client that plenty of what decides the result sits outside the copy, before you agree to be paid on that result.

  2. 02

    Insist on your own access to the analytics before agreeing to be paid on performance, so the figure the bonus depends on is not something the client reports to you.

  3. 03

    Structure performance pricing as a baseline fee plus an upside tied to the result, rather than betting the whole fee on the outcome.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in pricing

all pricing plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.