a single source, nothing corroborates it
Judge the stunt by the core product's numbers
A side project's own traffic is the wrong scoreboard: the word game mattered because podcast downloads rose four hundred percent behind it. Judged that way, a well made stunt can beat the media buy it replaced, as when a car brand skipped the Super Bowl slot entirely, trended globally, drew over a hundred press stories and saw sales of the model rise seventy percent the next month. Budget for the idea before the placement.
The method
- 01
Judge a side stunt by what it does to the core product's numbers, not by its own traffic.
- 02
A well-designed stunt can outperform paid placement on sales, so budget for the idea before the media buy.
What it returned
- 400%
Podcast downloads rose 400% off the back of the game.
- 100
Volvo was the only car brand trending globally, drew over 100 press stories and saw XC60 sales rise 70% the following month
Sources
- TaylordleHarry Dry · Marketing Examples · Taylordle · undated
- How Volvo won the Super Bowl (without running an ad)Harry Dry · Marketing Examples · How Volvo won the Super Bowl (without running an ad) · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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